Androgyne Digital Marketing News

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What promotional products can do for your practice

How can promotional products increase the amount of leads and sales that come into your medical practice?  

First off, let’s go over some interesting stats about promotional products that will help open your eyes to how they awesome they are att generating new leads and sales.  

1. More than half of consumers will keep a branded product for more 1 year.  58% is the exact number and if you have a good product that relates to your target market they will use it even more.

2. 89% Of consumers can remember the name of an advertiser on a promotional product in the past 24 months. That is an extrodinary number! Imagine if almost everyone that saw you at an event remembered your name and your companies message.  How powerful would that be?

3. This brings us to the next point that giving away branded promotional items will increase the effect of other marketing by up to 44%. People will remember who you are and the next time they see your brand in digital media they will be more inclined to inquire. 

Did you know that it takes 7 touches on average before someone will become a customer? The more times you make contact with people in your target market the better chance you have of picking them up as a client. 

Here is a revolutionary idea that will enable you to directly track the sales you get from giving away products with your logo on them. Imagine if you had a web page with an opt in form in it that you could drive traffic to by printing it on your giveaways.  This wouldn’t be your website but a unique page with a special offer that your targeted customers could visit to inquire submit their information and inquire. 

This is much more targeted than just your regular website becuase you will offer them something in exchange for inquiring.  Such as “Get your first dental check up free of charge! Visit”.  This is extremely targeted and will have people flocking to your website like you’ve never seen! 

One of the best promotional products to give away if you are a medical practice is a custom ice pack. I would recommend Gelpax as I think they have the best customized ice packs on the market  Their product is durable and they also offer free custom samples so you can try any size before you buy. 

Other creative ideas would be a little care package that they leave with that includes a toothbrush, floss, a gel pack and maybe some lip chap.  You can brand each of these items and also put a printed card with instructions for better dental care. 

The options are limitless! Get creative with it and you will begin to bring in more patients 🙂

What you need to evaluate before you choose a London Ontario SEO agency

Before choosing a London Ontario SEO agency, it is important that you evaluate each company and access whether their provided services will benefit your business cost-effectively.

The goal of any SEO project should be to fully optimize your website for search engines so that people that need your services can quickly be converted from visitors to customers. Every business desires to be the number one search result on Google. Any London Ontario SEO agency should be able to provide proven methods to increase brand awareness and generate leads, but can they bring your listing to the top of those coveted search results? Before you decide on the right Search Engine Optimization agency, make sure that they can build and sustain a strong website presence for you so that you can get the maximum benefit of targeted traffic at a reasonable price.

Why is Search Marketing so awesome for your business? 

When you own the top spot in Google search you basically own the attention of hundreds, maybe thousands of hungry buyers.  It’s like building a hot dog cart in the middle of Times Square, you are going to get some business just from the sheer amount of traffic you are getting. 

Now imagine if it was a hot day and you were the only person with ice cold bottles of water.  This is a recipe for success.  It’s the same as someone chipping their tooth and needing attention right away, they are going to type in “dentist London ontario” into google and click the first person that comes up.  When you catch someone in their time of need you are 9 times more likey to convert them to a customer. 

With billions of people searching on the internet daily, even if you can capture a small piece of that pie you are winning big time.  It’s just a matter of ranking your website effectively in the search engines.  Which means going after the right terms that are going to get you the business. 

There is no other method of marketing that is better than search engine optimization.  If you would like to look further into the SEO world and get more information on how it all works, visit AJS SEO Twitter Page  There is a significant amount of information on how you can get started on ranking your website and generating more free organic traffic.