How can promotional products increase the amount of leads and sales that come into your medical practice?
First off, let’s go over some interesting stats about promotional products that will help open your eyes to how they awesome they are att generating new leads and sales.
1. More than half of consumers will keep a branded product for more 1 year. 58% is the exact number and if you have a good product that relates to your target market they will use it even more.
2. 89% Of consumers can remember the name of an advertiser on a promotional product in the past 24 months. That is an extrodinary number! Imagine if almost everyone that saw you at an event remembered your name and your companies message. How powerful would that be?
3. This brings us to the next point that giving away branded promotional items will increase the effect of other marketing by up to 44%. People will remember who you are and the next time they see your brand in digital media they will be more inclined to inquire.
Did you know that it takes 7 touches on average before someone will become a customer? The more times you make contact with people in your target market the better chance you have of picking them up as a client.
Here is a revolutionary idea that will enable you to directly track the sales you get from giving away products with your logo on them. Imagine if you had a web page with an opt in form in it that you could drive traffic to by printing it on your giveaways. This wouldn’t be your website but a unique page with a special offer that your targeted customers could visit to inquire submit their information and inquire.
This is much more targeted than just your regular website becuase you will offer them something in exchange for inquiring. Such as “Get your first dental check up free of charge! Visit example.com”. This is extremely targeted and will have people flocking to your website like you’ve never seen!
One of the best promotional products to give away if you are a medical practice is a custom ice pack. I would recommend Gelpax as I think they have the best customized ice packs on the market Their product is durable and they also offer free custom samples so you can try any size before you buy.
Other creative ideas would be a little care package that they leave with that includes a toothbrush, floss, a gel pack and maybe some lip chap. You can brand each of these items and also put a printed card with instructions for better dental care.
The options are limitless! Get creative with it and you will begin to bring in more patients 🙂